Baked-In Host-Read Podcast Ad Units
Ad pricing is based on the average number of downloads the podcast episode receives within the first 30-days.
Baked-In Host-Read Ads Most Popular and Recommended
60-Second Mid-Roll
$25 CPM
60-Second Pre-Roll
$25 CPM
30-Second Mid-Roll
$18 CPM
30-Second Pre-Roll
$18 CPM
Dynamically Inserted Podcast Ad Units
The ad units below are ads that are delivered dynamically/programmatically into the podcast content. These ads are pre-produced/pre-recorded and then scheduled to be inserted into the content. Dynamic ads offer more capabilities than traditional baked-in ads as you can target by GEO, exact timeframes, demographics, etc. Ad pricing is based on the average number of downloads a typical recent podcast episode receives within the first 30-days.
Dynamically Inserted Capped on Impressions
60-Second Mid-Roll
$22 CPM
60-Second Pre-Roll
$22 CPM
30-Second Mid-Roll
$16 CPM
30-Second Pre-Roll
$16 CPM
Dynamically Inserted Uncapped For 60-Days
60-Second Mid-Roll
$22 CPM
60-Second Pre-Roll
$22 CPM
30-Second Mid-Roll
$16 CPM
30-Second Pre-Roll
$16 CPM
Dynamic Catalog
Mid-Roll
$18 CPM
Pre-Roll
$18 CPM
Dynamic Back Catalog
Mid-Roll
$15 CPM
Pre-Roll
$15 CPM
Dynamic Ad Units Targeting Capabilities
GEO Targeting
City/State/Zip/DMA
Latitude & Longitude Coordinates
Proximity to Points of Interest
Local Markets
Psychographic Profiling
Home Owners
Dog Lovers
Just Married
Sports Fans
Demographic
Gender
Age
Education
Specific Timeframe
Choose exact days to run your campaign.
Custom Podcast Ad Units
We also offer the capability to create custom ad units. You can be as creative as you wish. We listed some examples of custom ad units below.
90-Second Baked-In Mid-Roll Ad
Host-Read ad publishes on new episodes and airs for a minimum of 90-seconds in the middle of the episode and is permanently baked into the episode.
10-Second Shout Out
The podcaster will give a quick 10-Second shout out ad typically done in the beginning of the episode.
Social Media Plug
The podcaster will mention you when the new episode airs in all of their social media outlets.
Tweet to my 500,000 Followers
The podcaster will tweet you to their 500,000 Twitter followers.
Studio Sponsor
The podcaster will mention you at the beginning of each episode as our presenting studio sponsor.
One Year Title Sponsor
The podcaster will mention you in a 60-second ad on each episode for the entire year. They will also include your company's logo on their podcast album art, all show notes pages, and also include you in social media posts when new episodes go live.
FAQ's about Podcast Ad Units
Wow! I had no idea this many podcast ad units existed. Which ones are best for me?
We know by looking at this page you are probably overwhelmed with all the podcast ad unit options. No need to worry, our team will assist you in deciding which ad units are for you. If your an advertiser, our sales team will determine which podcast ad unit makes the most sense for your campaign. We may even test across multiple different types and guage which one performs the best for you. If you’re a podcaster, our publisher on-boarding team will assist you when you add your podcast to our platform. Will help determine which ad units you can sell.
How do I price my ads?
Our publisher on-boarding team will assist you in pricing your ad units when you sign-up. Pricing is determined by a few factors, of course the main one being how many downloads your typical podcast episode receives, but also by the demographics of your listening audience, your shows iTunes category, how engaged is your listening audience, etc.
I'm a podcaster, how do I know if I can run dynamic ads?
This depends upon the capability of your hosting provider. If your hosted by us, Megaphone, Blubrry, Podbean, Spreaker, Art19, Libsyn, more than likely you can deploy dynamic ads. But once again our publisher on-boarding team will assist you with this.
I'm an advertiser, how many ad impressions should I buy for my podcast ad campaign?
For a proper test, we recommend ordering at a minimum of 100,000 impressions. But your Libsyn Ads sales agent will assist you and determine what impression count you should buy based on your campaign budget. Ideally we will want to test your ad messaging across several shows and determine which ones perform the best, then focus on these to maximize your ad spend which will produce the greates ROI.
