Paid Podcast Promotion ROI Calculator
Calculate Paid Listener Acquisition ROI
Determine your Listener Acquisition Cost |
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Marketing Spend |
Marketing CPM |
Listener Conversion Rate |
Determine your Listener Value |
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Ad Sales CPM |
Potential Ads per Episode |
Fill-Rate |
Episodes per Year |
ROI on Paid Podcast Promotion: {{ roiOnSpend | my-currency }}
Spending {{ calc.spend.amount | my-currency }} will promote your podcast to {{ reachedListeners | number }} listeners, of which approximately {{ acquiredListeners | number }} will convert to new listeners of your show. This will generate {{ generatedAmount | my-currency }} gross / {{ netGeneratedAmount | my-currency }} net (after we take our 30% commission) in new ad revenue per year.
| Paid Podcast Promotion Spend | {{ calc.spend.amount | my-currency }} |
| Listeners Reached | {{ reachedListeners | number }} |
| Converted New Listeners | {{ acquiredListeners | number }} |
| Gross New Ad Revenue Per Year | {{ generatedAmount | my-currency }} |
| Net New Ad Revenue Per Year | {{ netGeneratedAmount | my-currency }} |
| Listener Value | {{ listenerValue | my-currency(2) }} |
* These numbers are estimates. Your own results may vary.