Industry Average Podcast Advertising Rates
Here are the industry average rates for podcast advertising. Note CPM is cost per mille or cost per 1,000 listeners.
| 30-Second Ad CPM | 60-Second Ad CPM |
| $18 | $25 |
Libsyn Ads Marketplace Podcast Advertising Rates
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Here are the average rates based on orders within Libsyn Ads' marketplace. CPM is cost per mille or cost per 1,000 listeners. Please note these are marketplace averages. To see specific ad spot pricing for a podcast, please visit their listing page.
Reporting Data for 1,253 Podcasts
| Listeners Per Episode | 60-Second Ad CPM |
| {{ labelForReachIdx(idx) }} | {{ getCurrentRateForReachAndLength(reach, 60) | my-currency }} {{ getRateChangeForReachAndLength(reach, 60) | my-currency(2) }} |
*This data is based on live billing information and is subject to fluctuations over time based on adjustments.
Rate History
Pricing Calculator
Determine an estimate on how much it will cost to run your next podcast advertising campaign.
| Listener Reach? | ||||
| How many Ad Spots? | CPM Rate |
Libsyn Ads Avg. {{ getCurrentRateForReachAndLength(reach, 60) | my-currency }}
Industry Avg. $25 |