Podcast Advertising Rates 2024

industry average rates
Industry Average Podcast Advertising Rates

Here are the industry average rates for podcast advertising. Note CPM is cost per mille or cost per 1,000 listeners.
30-Second Ad CPM 60-Second Ad CPM
$18 $25

libsyn ads average rates
Libsyn Ads Marketplace Podcast Advertising Rates

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Here are the average rates based on orders within Libsyn Ads' marketplace. CPM is cost per mille or cost per 1,000 listeners. Please note these are marketplace averages. To see specific ad spot pricing for a podcast, please visit their listing page.

Reporting Data for 1,225 Podcasts

Listeners Per Episode 60-Second Ad CPM
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*This data is based on live billing information and is subject to fluctuations over time based on adjustments.

Rate History

pricing calculator
Pricing Calculator

Determine an estimate on how much it will cost to run your next podcast advertising campaign.
Listener Reach?
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Industry Avg. $25

Estimated Cost

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