Podcast Advertising Examples - Featured Ad Reads of The Month

Stay True with Madison Prewett Troutt

Ad read for Liberty HealthShare

True Crime Bullsh**: The story of Israel Keyes

Ad read for Boll & Branch

Criminology

Ad read for Warner Bros. Pictures

Bitcoin News Alerts | Daily BTC News

Ad read for CashApp

KEMPIRE

Ad read for MyFitnessPal

The LOL Podcast

Ad read for Airbnb

Disrespectfully

Ad read for Hungryroot

Combat Story

Ad read for Mint Mobile

Small Town Murder

Ad read for Shopify

Girls Next Level

Ad read for Ladder App

Christ With Coffee On Ice

Ad read for Upside

Happy & Healthy with Jeanine Amapola

Ad read for Grand Canyon University

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What type of podcast ads makes the most sense for me?

Criteria	Best Podcast Ad Format
I want to control which shows run my ad?	Host-Read
I want to geo target my ad based on a certain region, state, city, zip code, DMA?	Programmatic
I need to reach a certain type of audience based on demographics?	Host-Read or Programmatic
I want to reach a certain type of audience based on behavioral segments or psychographics? Looking to buy a car? Just purchased a new home? Just had a baby? Just got married?	Programmatic
I want the biggest return on my investment	Data shows Programmatic

Podcast Advertising Rates

Pricing of podcast ads simply comes down to the amount of downloads/impressions the podcast receives in the first 30 days and the CPM rate. What does CPM mean? CPM stands for Cost Per Mille (latin for 1,000) or in our case the cost you pay per 1,000 downloads (listens) of your podcast.

The overall average rate for baked-in podcast host read ads are:
60 second spots: $24-26 CPM
30 second spots: $18-22 CPM

To calculate how much you can charge for your ad spots, here's the quick equation:
Cost = Reach * CPM / 1000
Or you can always use our calculator tool.

Now when you expand outside of baked-in host read ads, CPMs can vary. We've put together this table to help you better understand CPM rates across many different types of podcast ad units.

Podcast Ad Unit	Cost (CPMs)	Description	Placement	Targeting Capabilities
Baked-In Host Read	$24-$26	30 or 60 Second Host-Read. Ad stays in that particular episode forever.	Pre or mid-roll spot on NEW episode	Target a specific podcast and episode
Dynamic Episodic	$18-$22	30 or 60 Second Host-Read or Pre-Produced Ad. Ad is dynamically inserted into the new episode.	Pre or mid-roll spot on NEW episode	Target a specific podcast and episode
Dynamic Full/Back Catalog	$14-$16	30 or 60 Second Host-Read or Pre-Produced Ad. Ad is dynamically inserted into any episode within the entire catalog.	Pre or mid-roll spot on ANY episode in catalog	Target specific podcasts, time frame, or genre/category of shows
Programmatic	$12-$15	30 or 60 Second Pre-Produced Ad. Ad is programmatically delivered in many different podcasts.	Pre or mid-roll spot on ANY episode	Target GEO (City, State, Zip, DMA, Lat/Long, POI) demographics, behavioral, time frames, etc

Then we went a step further on the second table to show CPM rates broken down by podcast genre/category. Note these are only for baked-in host read ads.

Podcast Category	CPM Rate
Business	$30
Health & Fitness	$27
Technology	$26
Education	$26
Fiction	$24
Science	$23
Comedy	$23
Society & Culture	$23
Games	$22
Leisure	$22

Pricing Calculator

Determine an estimate on how much it will cost to run your next podcast advertising campaign.

Listener Reach?
How many Ad Spots?		CPM Rate		Libsyn Ads Avg. {{ getCurrentRateForReachAndLength(reach, 60) \| my-currency }} Industry Avg. $25

Estimated Cost

Ready to hear your business promoted by top podcast hosts?

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Podcast Advertising Examples - Featured Ad Reads

What type of podcast ads makes the most sense for me?

Podcast Advertising Rates

Pricing Calculator

Estimated Cost

{{ campaignCost | my-currency }}

Ready to hear your business promoted by top podcast hosts?