Start with an attention grabbing introduction.

• - State the problem people have without your product/service in an interesting, humorous, or easy to understand way.
• - Share a customer success story
• - Share a fun fact or something interesting that relates to your business
• - Share a quick story about how you do things better

Explain how your product or service fixes the problem.

• - May include a short story or anecdote that people quickly identify with.

Give social proof or reasons why you're the best.

• - Customer testemonials, positive reviews or feedback from customers, years in service, how many customers served, awards received, press coverage, etc.

Special offer for listeners and give them a clear call to action.